Aisha & Co. was started in 1998. Our initial offerings were focused on the art of 'thank you'. Since then, we have expanded to include Birthdays, Christmas, Birth Announcements and other occasions in our stationery and greeting card lines. Our AishaCo Stuff line consists of colorful backpacks, t-shirts, notecards and other merchandise.

Most recently, our Ishababies^® family of ‘soft-sculptured friends’ with ‘flavors’ has been critically acclaimed in the media and at industry shows. Since its inception, the Ishababies^®  line has continued to grow with additional flavors, backpack-clips, clothing and accessories. Ishababies^® 'newborn' facial shapes and unique expressions are designed to "bring light into each life they touch" by evoking the joy, awe, inspiration and wonder of the "child" inside us all.   Our goal with Ishababies^® is to create characters that capture the magic in a child’s eyes and help people learn that they should be valued for who they are.  Ishababies^® are more than dolls.  They are friends who reflect a child’s imagination and individuality. They also help children of all ages see the possibilities, beauty and values in themselves and the diverse world around them.

Every person was born with a distinct look.  We have come to believe that it has become commonplace for people to undermine their natural attributes and talents to become “just like everyone else”.  Aisha & Co. believes that everyone should love the way they look and celebrate their unique beauty.  At the same time, we should also relish the fact that beauty comes in many different forms. 

It is for this reason that each Ishababies^® flavor has been deliberately selected to relate to its color.  By doing so, we are teaching people to celebrate the many flavorful facets that each individual brings to the world.  We at Aisha & Co. believe that it is only by genuinely embracing and seeing the many facets of all people that racism will one day come to an end.   If people are able to free their minds, they will finally be able to see the world in a truly different and more beautiful light- the world of Aisha & Co. We invite you to step into our universe of wonderful characters and find a little piece of inspiration!